“The inconvenient truth is that most companies are great at their core business, but not great at reimagining the future of their business”
Leading through change
Nigel is the CEO of Publicis Sapient, the digital business transformation company, focused on helping companies survive and thrive in a world that is increasingly digital. With expertise spanning strategy, product, experience, engineering and data, Publicis Sapient helps businesses sustain relevance by adapting to change and capturing value through digital.
He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, the Financial Times and Wall Street Journal, and author of numerous articles on business transformation, technology, brand experience and culture.
Nigel is author of best-selling business book Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now To Next, published by Wiley.
Digital Business Transformation: How Established Companies Sustain Competitive Advantage
Organisations are reimagining, reshaping and retooling for an era in which traditional business rules and industry frontiers have been blown wide open. The accelerated progression of technology and its rapid uptake by consumers have pushed the issue of digital business transformation to the top of the agenda for organizations globally. The opportunity, or existential threat, that these seismic changes represent is focusing the minds of business leaders and business owners on the future of their companies and industries as never before. You may be one of them…
What business leaders are saying about Digital Business Transformation:
How Established Companies Sustain Competitive Advantage From Now To Next
